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The Advertising age encyclopedia of advertising
Reference HF5803.A38 2003

Encyclopedia of communication and information
Reference P87.5.E53 2002

Encyclopedia of public relations
Reference HD59.E53 2005

History of the mass media in the United States : an encyclopedia
Reference P92.U5H57 1998

Marketing and advertising
Reference HF5415.R67 1995

The Marketing glossary 
Reference HF5415.C5

Propaganda and mass persuasion
Reference HM1231.C85 2003

Created by:  Lisa Sjoberg
Updated:  08 January 2007